Through the lens of her alter ego, Nelly Dansen, Nelke Mast delves into the dualities of the "Bimbo" archetype. Her work explores both the beauty and the horrors embedded in this identity, confronting stereotypes while unraveling the cultural fascination with hyper-femininity.
In a time when everyone seems to have an opinion about Bimbos, Nelke poses a provocative question: "Have you ever truly tried one?" Her art invites audiences to reflect on their preconceptions and experience this persona beyond surface-level judgment, challenging societal narratives with wit, vulnerability, and bold creativity.
Her first film resulted in the creation of a new video work that will be on show in the shop window from December 12 until January 5th.